UX Work
Rooted in curiosity, informed by empathy, executed through thoughtful solution formulation, and driven to completion and beyond with committed follow-through.
At a glance...
I’m a UX designer and leader with 20 years of experience that includes achieving successful outcomes for big enterprises—business-to-business (B2B) and business-to-consumer (B2C)—as well as small startups. My professional skills include team management, mentorship, interaction design, user interface design, user research, Web development, and copywriting. I write frequently on topics relating to user experience, and welcome you to read more about my professional experience on LinkedIn. If I’ve invited you to view my password-protected portfolio, you can access it here:
Can i have a moment to bend your ear?
In industrial environments, it's critical to have good situational awareness as it can be a difference between life and death for the users and operators. In this podcast, published by Fail Faster, I share some tips that designers can use for fostering this awareness and how manufacturing plant environments are evolving with the newer generations and leveraging more multi-tenant solutions.
1.Curiosity.
It’s everyone’s loss when we stop asking questions and cease to wonder about the world around us. That includes the people in it: how they think, what motivates them, what frustrates them, and so on. Without curiosity, a true understanding of others is impossible. Curiosity is foundational to my approach—number one.
2. Empathy.
Having a curious mindset helps us put ourselves into the shoes of others and dwell with them in the problem space. Too often, subpar solutions are brought to market because designers failed to empathize with the people who would ultimately use those solutions. They rushed into the solution space—their solution space. Empathy is a stoic pillar that supports successful outcomes, and it keeps us rooted in the problem space long enough to understand why a problem exists in the first place.
3. formulation.
It’s only when we truly understand a problem that can we formulate the most thoughtful solution for it. Thoughtful solutions are buoyed by continuous user feedback and frequent iteration. I’ve never seen a perfect design solution or workflow, much less one that was completed on the first attempt. That’s okay. It’s more important that a design solution makes a user’s experience more efficient, effective, and satisfying, and that it helps to foster positive business outcomes.
4. follow-through.
Our work is never truly done, especially in our rapidly evolving cloud-based world, in which the lines between discovery, purchase, use, renewal, and many other customer journey touch points begin to blur. Customers and users are not always the same, but users can become customers, and customers can become users—all in the blink of an eye. Quality solutions are predicated on committed follow-through, anticipating and designing for the future needs of users and customers alike as their journeys continue on, with increasing indefiniteness, with modern products, services, or solutions.